WHY THE SHEETZ NOT?

Sheetz is a magical place where you can get gas, do a beer run, and get a bunch of loaded hot dogs and wash it down with a gummy bear milkshake. We took one look at this brand, its offering, and its audience and realized the power was in its ability to grant you whatever you want, without a stitch of judgements. So, we created a new platform for the brand, that included a new strategic positioning that would inform everything from promotions to product pipeline.